A T T R I T I O N W I L L N E V E R B E A P R O B L E M A G A I N
All Members Are Not Created Equally
To make a material impact on the number of resignations you receive each year, club leadership must be making data-driven decisions when it comes to monitoring attrition, designing a successful membership retention campaign and communicating the best message to the correct member every time.
Identify At-Risk Members
Increase Member Engagement
Lower Attrition Rates
Increase Club Spending
Enhance the Member Experience
The Activity Level Indicator (A.L.I.) was designed to do just this. A.L.I. examines the usage patterns of each member and utilizes predictive analysis to identify members whose engagement levels are trending away from the club.
Gain Deeper Insights
Identify At Risk Members Immediately
MONTHLY AUTOMATED REPORTING
Each month, management will receive a suite of reports identifying the
most ‘at risk’ members, as well as others who we feel the club needs to reach out and engage with, in one way or another.
Negative Trending Reports
Identify members who are “trending away from the club” so your staff can positively influence their activity.
Positive Trending Reports
Allows the highest users of
the club, and those who are trending positively, to be recognized and thanked.
Full ALI Member Overview
Highlights the quantifiable
account of activity levels and usage trends of every member of your club.
New Member Trend Report
It is imperative to make sure they’re assimilating into the club properly and their engagement is monitored.
Since starting to use A.L.I., our attrition rate has dropped from 11% to 4% and our membership price has increased from $36,000 up to $100,000.
Marcus King, PGA, CCM, CCE
General Manager
Overlake Golf & Country Club
President, Pacific Northwest Section PGA
Know When to Act and Have a Plan
Your data tells a story that others may miss. Now clubs can focus on specific members, at the right time, and re-engage those members with more personalized efforts. A.L.I. reads between the lines to determine what matters most and connect the dots to bring everything and everyone in sync to maximize your club's retention.
Stop Resignations Now!
Increase Member Engagement
Increase Club Spending
Utilizing past reporting, A.L.I. can identify at risk members and allow you to act immediately to their trends.
Be able to predict when a specific member needs extra attention. For example, reach out and offer a free lesson!
Engaging both negative and positive trending members will increase the number of visits to the club.
Ready to Reduce the Number of Resignations at Your Club?
Clubs now have fact-based data to immediately implement retention plans to help retain these at risk members before they resign.
